About us

At RackUp, we’re more than just a fitness clothing brand — we’re a movement. Built for the hustlers, lifters, runners, and dreamers, RackUp is where high-performance meets bold style. Our mission is to empower every individual to Discover the New U through gear that looks good, feels better, and performs best.

Born with a passion for fitness and fashion, we create unisex apparel and workout essentials that push limits — just like you do. Whether you're crushing a gym session, hitting the streets, or simply living the grind, RackUp has your back.

Join the RackUp community. Redefine your fitness. Own your journey.